Perugia? You know, the place where the chocolates come from.

More than 100 years ago, a woman named Luisa Spagnoli had a chocolate shop in Perugia. Spagnoli was married, had a kid, and was a successful business woman. But she wasn’t exactly faithful and carried on a longtime affair with Giovanni Buitoni of pasta-making fame. She and her paramour would send love notes to each other wrapped around chocolates. These notes, and those chocolates, became the basis for the famous chocolate and hazelnut confections known as Baci, by the company Perugina. That company is now unfortunately part of the sprawling Nestlé conglomerate. (I could go into what a disaster Nestlé has been for local employment…maybe another time. I want to keep this light.)

Perugia, Perugina, Baci, chocolates. The city became intertwined with its most famous product. Whenever people ask where we are in Italy, I’ll tell them Perugia, and if they look puzzled, I usually add “you know, where the chocolates come from” and they sort of get it. This city is also known for hosting festivals seemingly every other day, but I exaggerate, The biggest one is Umbria Jazz in the summer. “Jazz” is applied loosely here; we’ve been to concerts by REM, the P-Funk mob, and Caetano Veloso.There’s a journalism festival around Easter time. And if it’s October, it’s time for Eurochocolate. This city is not about to let a marketing opportunity go untapped.

Except when stuff like Covid-19 pandemics hit. In 2020, they were all canceled, as was the journalism festival this year. But Umbria Jazz and Eurochocolate came back in limited, socially distanced, vaccine-proofed ways. We avoided Umbria Jazz this past summer, but we couldn’t miss the chocolate bash. Instead of holding it in Perugia’s historic center, the organizers moved the show to Umbria Fiere, a convention center in the burbs. Entry was ticket-only, and it seemed that ticket sales were designed to keep crowd sizes down. Or maybe it was just because we decided to go on a Thursday?

If they had intended to hold attendance down to encourage social distancing, it sure didn’t look like it. The parking lot isn’t exactly sprawling, but the lines to get in–or I should say the space for the lines to enter–were long and wound around the building. You can see from the photo below that organizers channeled the different kinds of ticketholders into different lanes. The weird thing was you could count on one hand the number of people in each lane. And all three lanes converged so that one guy could check our “Green Pass“–proof that we’ve been fully vaccinated or had a negative Covid test within the previous 2 days.

Three goes into one at some point.

Whatever. The scene inside was crazy—seemingly every artisanal chocolate maker in Italy was present, as was the German chocolatier Lindt and, of course, Nestlé, er, sorry, Perugina. But the whole thing begged the question, how successful an experience could Eurochocolate be without its usual context. And I’d say, good try, but let’s try again next year for the real thing. It’s no fault of Perugia or Eurochocolate; Covid-19 is the culprit. Still, going out to the convention center and wallowing on chocolate wares wasn’t the worst way to spend a Thursday afternoon.

Part of the charm, if you want to call thousands of people crowding the centro storico (historic center) of Perugia to look at and taste and buy chocolate wares charming, is of the city itself as a backdrop. Baci candies are produced by a company called Perugina, and chocolates are a big part of the fabric of this place, giving it fame that it might not have otherwise. There are quite a few beautiful small cities in Italy, and they’ve gotten good at being known for one thing. Ravenna, up in Romagna, is about the same size as Perugia. And although it’s not a college town like Perugia, it’s got priceless and beautiful mosaics that attract people and keep them coming. (Below, Eurochocolate kept a small presence in Perugia to remind people that it was happening, and to sell some happy stuff.)

Umbria Fiere, the venue for this special edition, is a sprawling convention center near Assisi and only about 25 minutes away from our house. It’s in a town called Bastia Umbra, which is a fairly prosperous satellite town of Perugia’s, at least judging from the shops you see, like the French furniture seller Roche Bobois. There’s a compact center that’s okay, but there’s lots of suburban sprawl of the kind that must make romantic Brit and American Italophiles break out in hives. (I’ll save for later the subject of how the food in strip malls in such nondescript places sometimes beats what you find in more atmospheric spots.)

In any event, I made sure I had enough samples and bought a couple of artisanal chocolate things to keep me happy. The people at the stands and helping out on the floor were cheerful and helpful, and it was nice to see some Sicilian producers. Umbria chocolate makers have a real rival in the producers from my father’s island. And I probably will remember the dark hot chocolate I had at one stand (gallery below, lower left) for the rest of my life.

500 hours of solitude (give or take): All the pretty colors

I overestimated. Those 500 hours I thought I’d spend alone seem rather less, and that’s probably a good thing. While I’m talking to myself a fair amount, it’s not any more than usual. And I keep bumping into people I know, or they or I make appointments to meet. I forgot that I have more of a social life here than in New York,

Part of the difference is location. Our house in New York is in an outer borough-—the outermost borough, in fact: Staten Island. It’s a pain to meet people for lunch when they’re in Brooklyn or Manhattan. I either have to drive over a bridge or take a ferry and probably the subway. Up here on the mountaintop, we’re only a few kilometers from the town and an easy 20-minute drive to the nearest city. Plus Italians are more spontaneous. Chances are if you say let’s have lunch or a drink, they’ll say yes. New Yorkers, and Americans in general, have to check their calendars first. It’s the cult of busy-ness. If you ain’t busy, you’re a loser.

Anyway, I was reminded of Staten Island’s outer outer borough status by a friendly gentleman who sells ceramics. He’s Ubaldo Grazia, and his family’s company has been selling this beautiful stuff for, like, forever. I met him because a friend of mine visits him every year. She comes to Perugia most winters for a few months and take a language course, but this year her visit was a short one because she and her husband just moved into a house they built. But Grace, a semi-retired lawyer from Pennsylvania, wanted to get some kitchen accent tiles, and since she and I planned to get together, she asked if I could drive her to see Ubaldo. He likes to know his visitors and asked me where I was from, in English. “New York” “But where?” “New York City.” “But where in New York City?” “Staten Island.” “You’re not from New York,”

Ubaldo at the doorway of his workshop

Yeah, right. Just listen to my accent. I think the way I write has a New York City kid accent too. But anyway I promised in the first of these posts that if I didn’t have a lot to say I’d just post pictures. So here they are. They look great on my Mac laptop, I hope the colors pop on whatever you’re using, These are all Grazia ceramics, from the capital of ceramics around here, Deruta,

That was hard work, looking at all that eye candy. So we went off to Torgiano, mostly famous these days for the Lungarotti winery/Relais & Chateau hotel. But the Lungarotti family isn’t the only game in town. Our friend Letizia, of the cooking school and bed & breakfast La Madonna del Piatto said we should try out Siro for its rootsy Umbrian food. I’m glad we did.

It still may be winter, but artichoke season is upon us here, a few weeks early. So how could we not indulge? First, some fried small ones:

And my lunch companions had this pasta, olive leaf-shaped packets of artichoke cream.

It was all washed down with a bottle of my latest favorite white wine, Trebbiano Spoletino. In particular, Adarmando from the producer Tabarrini from Montefalco. If you can find it, grab it.

The old grind

I whined a couple of weeks ago about the dark, grey, rainy weather we’d been having and how it sent me wandering around the local Centro Commerciale (somehow “mall” sounds better that way). One of our friends here had a suggestion: She said we should visit the Antico Molino Bordoni, an old-fashioned flour mill outside Foligno, a few towns south of us. They use millstones, they’re powered by water, and their wheat and corn—for polenta—flours are better than anything you can buy in the supermarket.

Our friend, Letizia Mattiacci, was right. And she should know. Letizia is the Madonna del Piatto, a cooking school and B&B outside of Assisi. She gives great classes and puts up students, if they wish, in her beautiful old farmhouse up in the hills. She’s often quoted in the U.S. press whenever American travel writers somehow manage to wander from neighboring Tuscany to see what this little region next door is like. If you’re in Umbria and you like to cook, you should take a class from her. (In fact, you should make a special trip here to cook with her; it’s worth it.)

Of course, being my usual procrastinating self, we didn’t get around to visiting the mill until the weather turned sunny and springlike. No matter—it was a splendid way to spend President’s Day. We pointed the Renault’s nav system to the address, and off we went, dodging the usual maniacal black Audi drivers on the highway.

When we got near to the mill, we found a main road under construction. The exit we saw in real life didn’t match the exit on the navigation map; they apparently are turning a minor road into a limited access highway-type thing. So we breezed right by it. “Recalcolo percorso,” the female robot voice said. “Fate un inversione a U.” (Recalculating route…make a u-turn.) Ms. Renault was going apoplectic and I couldn’t stop giggling every time I heard “a U,” which sounds sort of like “ah-oooh!”

We doubled back, found the right way off, and drove down the street. It all looked unassuming, and we found a spot right out in front. You wouldn’t know by looking at it that there’s been a mill on this site since the 14th century. There was a little storefront with a few sample bags out on a shelf, along with a multilingual poster about the place. People were obviously at work in the workshops in back and off to the side, but it seemed like no one was taking care of the retail end. Or so we thought until the owner’s son came over to greet us. We told him that Letizia sent us, which brought a smile and an offer to show us around.

Our guide for the morning

And what a show. I loved this stuff, being a food geek and a manufacturing geek. I love watching videos of assembly lines, and my father worked for a company that made electronic connectors, and I used to love going to work with him and watching the big presses and molding machines do their thing.

“Everything is run with renewable energy,” our guide started off. Being a mill, there’s a river nearby. It used to turn the turbines that turned the stones, and it still can all work that way. But they combined new electric mills with old-fashioned, real stones, and all the power is generated by the water rushing by. They rerouted the water to run their generators–a pretty neat trick.

The real thing
A river ran through it.

They still have all the old stuff though. We walked out to the street and down a stairway that looks like your typical New York City stairs to an apartment house boiler room and found ourselves in an stone and arch wonderland. The old millstones stood by waiting for another batch of farro or red corn, and the old water channel stood mute, waiting for the river to run through it. To be honest, the place would make a terrific party or dance venue, with some decent lights.

What really impressed though, is something I’ve seen time and again here: pride in the craft. Our guide obviously buys into the whole operation; it’s provided his family’s livelihood for a century. He knew everything about the place and its history and how everything works. We learned about the difference between what they do and what big producers do, from the texture of the millstones to the grains they use. These people use strictly local grain—he had a couple of ears of dried corn to show us what goes into the polenta. It was dark red and yellow, “more nutritious than the lighter corn the mass producers use.”

That pride isn’t limited to Italy, though it seems easier to run across small producers in this part of the country that’s dominated by small producers and artisans. You see it in New York City’s greenmarkets, too. You can spend hours talking to a farmer or cheesemaker if that’s your thing. Mass produced food may be cheaper, but it’s usually less intense. I find myself adding hardly anything to vegetables I buy at the greenmarket or in the local markets here, because the food doesn’t travel far to get here, so you get a more developed flavor.

Decisions, decisions…impossible. So we bought one of each.

We bought a bunch of different flours at the mill. We’re trying the polenta tomorrow. It’s not the instant, add hot water and stir kind. I’ll be stirring for about 45 minutes. I take Letizia’s word that it’s worth it. In fact, she stopped by yesterday with some handmade treats, one of which is the most intense orange marmalade I’ve ever tasted.